Fake news sites have long been used and embraced by online marketers as a powerful sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to understand and what this means for online marketing.
The common signs of a phony news site are either a supposedly legitimate news report video on an item coupled with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources before, and the only reason these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it before simply by using paid advertising to get their product listed on these reputable sites. So once they claim that their product has been featured on CNN, this simply means they have purchased a banner ad to look on CNN's website
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That is among the major ways which these sites have already been able to sneak underneath the radar seemingly playing by the principles up to this point. But now the FTC has passed a new law which forbids the use of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take extended because of this to pass into other niches. If you've been using these kind of sites as your landing pages, it could be time to start looking for other options with regards to marketing your products or services.
The FTC has also come down on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are precisely what they are talking about.
As the FTC is tightening its watch over affiliates, you can find still approaches to happily coexist and make serious money online through white hat marketing practices. The important thing so far as the FTC is worried is transparency in marketing.
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