I have a firmly held belief that every business needs a blog. Big or small, one man band to multi-national corporation, get a website and obtain a blog. You can find just so many benefits to blogs! I was even reading this morning about a company where in actuality the blogs ran into the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this was a little more than I meant, but I prefer to see this than no blog at all!
A weblog is the way in which that you communicate to your web visitors, suppliers, contacts etc on a typical basis. Those who maybe only buy occasionally or use your services once in a blue moon you could pop along to the blog to see what is going on between purchases.
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You need to use this as an incentive to create purchases between their main buys. Display regular offers so they've a reason to help keep coming back and once in some time those offers will appeal and they'll make an impulse purchase from you, just because they're reading your blog and you have mentioned a special offer they cannot resist.
And a weblog does not merely assistance with customer retention, none customers could be directed to your blog from other sources who are themselves maybe mentioning your special offers inside their blogs, tweets and other media. If you may get your web visitors speaing frankly about you throughout your blog there's no way of telling how far the word can spread.
A weblog can also be a good resource for the search engines. Even the tiniest of websites can quickly grow into a large website with the benefit of a blog. Just odd posts each week and a year later you could have a weblog containing countless pages. Not just is this seen by the search engines as evidence that your website is constantly being updated, with content that also lasts (another favourable point), but this new and increasing level of content may then be cached by the search engines and may then start to send you new readers as their search terms crop up in your blog.
True, not all of these people who find your blog through the search engines will develop into paying customers, but if some do and others then spread the message of your business, then it's working as an advertising front for the business. For the investment of only a little bit of time each week typing up what is going on and what has been happening, you might be making a new supply of marketing.
Lastly, if your business is promoting its website through article writing, then it's well worth utilizing your blog as a collection for every one of the completed articles. It provides a wealth of information that the search engines will cherish, whilst providing a resource of information that your customers could benefit from.
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